When The Excellence Collection announced all-inclusive Finest Riviera Cancun at the International Tourism Fair (FITUR) in Madrid in January 2026, it sent a clear message to the luxury travel world: the “all-ages” resort model is being completely redefined.
Slated to open in early 2027, this $250 million investment near Puerto Morelos is set to be the brand’s third property under the “Finest” banner. It builds on the cult-favorite status of its predecessors in Playa Mujeres and Punta Cana, promising a sleek, sophisticated escape that caters to toddlers and toddlers-at-heart with equal fervor.
1. A Strategic Sanctuary: The Puerto Morelos Advantage
Location is everything in the Mexican Caribbean. While the brand’s first Mexican property, Finest Playa Mujeres, sits in a secluded enclave north of Cancun, the new Finest Riviera Cancun is heading south.
Situated between Cancun and Playa del Carmen, near the charming fishing village of Puerto Morelos, the resort offers:
- Natural Serenity: This area is famous for its proximity to the National Reef Park, providing a quieter, more “nature-first” backdrop than the high-rise Hotel Zone.
- Proximity to Adventure: Guests will be minutes away from the famous “Ruta de los Cenotes” (Cenote Route) and the world-class snorkeling of the Mesoamerican Barrier Reef.
- Seamless Access: Only about 20 minutes from Cancun International Airport, it’s arguably the perfect “first-and-last stop” for a stress-free vacation.
2. The “Dual-DNA” Design: Adults-Only Meets All-Ages
The magic of the Finest brand lies in its architecture. Unlike family resorts that feel like a giant playground, Finest Riviera Cancun is being designed as a high-end luxury hotel that just happens to welcome children. The resort will continue the brand’s signature Two-Club System:
The Excellence Club (18+)
This is a dedicated “resort within a resort” for adults. It features private check-in, exclusive lounge access, and separate pool and beach areas. It’s designed for couples or groups of friends who want the legendary Excellence service but may be traveling as part of a larger multi-generational wedding or family reunion.
The Finest Club (All Ages)
The Finest Club elevates the family experience to a VIP level. Expect suites with upgraded amenities, separate “smart buffets” for kids in the lounge, and exclusive pool access where the vibe is fun but never frantic.
3. Culinary Excellence: 12 New Concepts
Ranging from casual beachfront bites to formal evening dining, the resort has confirmed 12 distinct restaurants. While the full menus are still under wraps, the brand’s DNA suggests we can expect:
- The Sweet Corner: A signature coffee and ice cream parlor that has become a staple for mid-afternoon treats.
- Global Flavors: Dedicated venues for authentic Mexican, refined French (Chez Isabelle), and immersive Asian fusion (Spice).
- Hydro-Focused Wellness: The ONE Spa will be a cornerstone of the property, featuring a sprawling hydrotherapy circuit. In a unique twist, the spa will offer a dedicated “Mini Spa” menu so children can enjoy a taste of luxury wellness alongside their parents.
4. Water, Water Everywhere
If there is one thing the Excellence Group is known for, it’s their pool design. The Finest Riviera Cancun will feature four massive main pools, but the true luxury lies in the room categories:
- Swim-Up Suites: Step directly from your terrace into a meandering pool that connects your building.
- Private Pool Suites: For those who want ultimate seclusion, many ground-floor suites will feature their own full-sized private pools.
- The Splash Park: A brand-new water play area for children, featuring slides and spray zones designed to keep the “energy” in a dedicated zone, preserving the tranquility of the main pool areas.
5. Why wait for 2027?
The buzz surrounding this property is already high because it fills a specific gap: Luxury for the modern parent. You no longer have to sacrifice the “cool factor” of a boutique hotel just because you’re traveling with a diaper bag.
Pro Tip: For those who want the Finest experience now while waiting for the Riviera Cancun opening, Finest Playa Mujeres remains the gold standard in the region and recently completed its own 2025 refresh.
